Privacy Policy

(In compliance with GDPR)

Welcome to the website of The Box Boutique.

Here at The Box Boutique we are committed to protecting your data. It’s your personal information and not ours, and we respect that. The following information will lay out all the details regarding the acquisition and retention of this data. For further details regarding our services procedures and policies, please refer to our Terms and Conditions section at the bottom of this page.


Who are we, and how can you contact us?

The Box Boutique website (referred to here a “we”, “our”, “us”) is part or Luisa London Ltd. If you require more information about your personal data usage, or would like to obtain all your personal data we have collected within the scope of our operations, please contact us via email on or via phone on +44(0)207 287 9737 , or by writing us at 6b Archer Street, London, W1D 7AS.

How do we collect your personal data?

We collect your information in a number of ways:

  • When you sign up or use The Box Boutique (“the website”)
  • When you make purchases at the The Box Boutique
  • When you contact us via telephone or email
  • When you attend an event hosted by The Box Boutique
  • When you provide contact details at Pop Up stores run by The Box Boutique
  • When completing any forms on
  • When you book an appointment for personal fittings

What sort of personal information do we collect?

The type of personal data collected varies according to the nature of your interaction with The Box Boutique. The following list details the full extent of the type of information we are able to collect from you;

  • Titles
  • Name and Surname
  • Email Address
  • Gender
  • Contact Numbers
  • Purchase History
  • Discount codes and coupons used
  • Any emails sent to us
  • Information share with us via phone
  • Delivery Address
  • Information obtained from Cookies

Aside for the above information, when visiting our website you’re also sharing additional information such as you IP address and service provider through our use of cookies. For further information on this please read our Cookies Policy linked below. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific Site feature or the number of Products or Services that are purchased. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

How do we use your personal data?

We collect all this data to help provide you with our services. This data is used in a number of ways, however it always serves our services’ purposes and is never shared or used beyond this scope. The data is specifically used for services including:

  • Taking your orders, processing payments, and delivering orders to your address
  • Provide additional marketing and communications content you have opted to receive
  • Providing you with information and benefits for registered users, such as loyalty schemes
  • Provide you with care and assistance through our customer services when needed
  • When necessary, on third party databases used as an extension to in relation to a service provide

What are your rights with regards to personal data share on this website?

All the personal data we obtain belongs to you. This means that you retain the right to have your information removed, extracted or amended at any point. You also maintain the right to request a copy of all this information for your purposes; third parties or personal. To make enquiries about any aspect of your personal data with The Box Boutique, you can contact us via email on or via phone on +44(0)207 287 9737 , or by writing us at 6b Archer Street, London, W1D 7AS.


The site and its operators:

This Site is operated by The Box Boutique and has been created to provide information about our company and its creative collaboration services (the “Services”) to our users (“you”, “your”). This Privacy Policy sets forth The Box Boutique policy with respect to information including personally identifiable data (“Personal Data”) and other information that is collected from Site visitors and users of the Services.

Shopify App Extensions

Our website is built on shopify with the help of a number of apps. These applications are employed to personalise and ease your experience. All and any data collected through these applications has been vetted to ensure that all and any data collected abides with our pre-existing policies. At present uses the following applications: DataFeedWatch, Facebook Marketing, Free Shipping Bar by Hextom, Google Shopping Feed, MailChimp for Shopify, Metafields Editor, Omega Instant Search, Order Printer by Shopify, Tracking & Delivery Updates by AfterShip, Upsell by Email, Vend Point of Sale, Wishlist Plus and Many Chat. The policy preferences for each of these applications can be reviewed individually by clicking through the links attached.

Information We Collect:

When you interact with us through the Site or the Services, we may collect Personal Data and other information from you, as further described below:

Personal Data That You Provide Through the Site: We collect Personal Data from you when you voluntarily provide such information such as when you register for access to the Services, use certain Services, contact us with inquiries or respond to one of our surveys. Wherever The Box Boutique collects Personal Data we make an effort to provide a link to this Privacy Policy.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Data, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of The Box Boutique and the authorized third parties referred to herein located in the United Kingdom.

Non-Identifiable or Aggregated Data:

When you interact with The Box Boutique through the Site or Services, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. The Box Boutique may store such information itself, or such information may be included in databases owned and maintained by The Box Boutique affiliates, agents or service providers. This Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors' Internet service providers, and how our users use and interact with The Box Boutique Service.  Also, in an ongoing effort to better understand and serve the users of the Services, The Box Boutique often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analysed on an aggregate basis. The Box Boutique may share this non-identifiable and aggregate data with its affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. The Box Boutique may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.

In operating this Site, we may also use a technology called "cookies." A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, our Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. In all cases in which we use cookies, we will not collect Personal Data except with your permission. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site’s features.

Our Use of Your Personal Data and Other Information:

The Box Boutique uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. Also, if you provide Personal Data in order to obtain access to the Services, we will use your Personal Data to provide you with access to such services and to monitor your use of such services. The Box Boutique and its subsidiaries and affiliates (the “Related Companies”) may also use your Personal Data and other personally non-identifiable information collected through the Site to help us improve the content and functionality of the Site, to better understand our users and to improve the Services. The Box Boutique and its Related Companies may use this information to communicate with you regarding the Services or to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to "opt-out" of receiving future marketing communications. Note however that as user of the Service you cannot opt-out of some administrative communications that are reasonably necessary to the Service, such as billing or service notifications.  In addition, if at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.

If The Box Boutique intends on using any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data is collected.

Our Disclosure of Your Personal Data and Other Information:

The Box Boutique is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

Business Transfers:

As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.

Related Companies:

We may also share your Personal Data with our Related Companies for purposes consistent with this Privacy Policy.

Agents, Consultants and Related Third Parties:

The Box Boutique, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.

Legal Requirements:

The Box Boutique may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to

  • (i) comply with a legal obligation,
  • (ii) protect and defend the rights or property of The Box Boutique,
  • (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or
  • (iv) protect against legal liability.
Your Choices:

You can use the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Services.


This Privacy Policy does not apply to any Personal Data collected by The Box Boutique other than Personal Data collected through the Site or Services. This Privacy Policy shall not apply to any unsolicited information you provide to The Box Boutique through this Site or through any other means. This includes, but is not limited to, information posted to any public areas of the Site, such as bulletin boards (collectively, “Public Areas”), any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and The Box Boutique shall be free to reproduce, use, disclose, distribute and exploit such Unsolicited Information without limitation or attribution.


The Box Boutique does not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through the Site. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data on this Site without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Data to The Box Boutique through this Site, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Websites:

This Privacy Policy applies only to the Site. This Site may contain links to other web sites not operated or controlled by The Box Boutique (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from this Site do not imply that The Box Boutique endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Integrating Third Party Services within the Services:

One of the special features of the Service is that it allows you to enable various online third party services, such as social media and networking services, (“Third Party Services”) to be directly integrated into your The Box Boutique experience. By directly integrating these services, we make your online experiences richer, and more personalized. To take advantage of this feature, we will ask you to provide us your username and password for the relevant Third Party Services. By enabling such Third Party Services, you are allowing us to pass your log-in information to these service providers for this purpose. When you add a Third Party Service account to the Service, we will collect your login information and other relevant information necessary to enable the Service to access that Third Party Service and your data contained within that Third Party Service.  However, please remember that the manner in which Third Party Services use, store and disclose your information is governed solely by the policies of such third parties, and The Box Boutique shall have no liability or responsibility for the privacy practices or other actions of any Third Party Service that may be enabled within the Service.


The Box Boutique takes reasonable steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send to us in this way.

Other Terms and Conditions:

Your access to and use of this Site is subject to the Terms of Service.

Changes to The Box Boutique Privacy Policy:

The Site and our business may change from time to time. As a result, at times it may be necessary for The Box Boutique to make changes to this Privacy Policy. The Box Boutique reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information; Contacting The Box Boutique:

To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via this Site or Services.

Please also feel free to contact us if you have any questions about the Box Boutique’s Privacy Policy or the information practices of this Site.