British born and based designer Charlotte Beecham founded her brand Charlotte Simone in 2011 after spennding her freshman year in Paris. The effortless style of French women and their chic way of building an outfit around one accessory was the main inspiration behind the essence of the brand. It made the designer think of different ways to reinvent the every day scarf. Her most popular creation is the 'Popsicle'. It is the ultimate fashion and winter accessory that can be seen on many celebrities these days, including Olivia Palermo, Rita Ora and Hailey Baldwin.